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Help, my Stakeholders have a New Wishlist!

by Marie-Aude Sourd-Ramos | May 8, 2023 | Best practices

Why digging into the data won’t cut? As a UX Researcher, I am persuaded that data is the one and only, absolutely irrefutable truth. Like Myriam Jessier, a brilliant SEO Consultant and User Wizard Mentor says, “Don’t bring your opinion to a data fight.” Well, I was...

Discover e-learning by the User Wizard Academy

by Marie-Aude Sourd-Ramos | Apr 20, 2023 | User Wizard Academy

How does an e-learning lesson look like? Our MasterClass Make your Research Impactful with the Intentional Framework will launch on April 24, 2023. It will be composed of 4 hours of video recordings, during which Meltem will cover the complete course agenda and 1,5...

What is the”Intentional Research Framework”?

by Marie-Aude Sourd-Ramos | Apr 17, 2023 | User Wizard Academy

What is the Intentional Framework about? We are delighted to launch our new MasterClass: Make your Research Impactful with the Intentional Framework. If you have been wondering about this course and whether you should sign up for it, this video is right for you. Why...

Stakeholder interviews in guerilla mode

by Marie-Aude Sourd-Ramos | Apr 9, 2023 | Best practices

For the record In a previous article, we have provided a guide for running stakeholder interviews and gathering requirements and business insights at the beginning of any design project. In this follow-up article, we aim to offer insights on how to conduct these...

Get the requirements right with a Stakeholder Interview

by Marie-Aude Sourd-Ramos | Apr 8, 2023 | Best practices

How to get started? This article has been originally published on the TestingTime blog in 2019. Back then, I joined a start-up and used this method on regular basis to align with the Business, Marketing, and Product Teams and establish an optimal baseline for...
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