What is the Intentional Framework about?
We are delighted to launch our new MasterClass: Make your Research Impactful with the Intentional Framework.
If you have been wondering about this course and whether you should sign up for it, this video is right for you.
Why teaching the Intentional Research Framework in the Academy?
Many UX professionals struggle to see the real impact of their work — and this is specifically true for career switchers, who, on top of the usual difficulties, are fighting growing pains and the so-called “imposter syndrome”. This is particularly obvious regarding our research efforts: many of us build an “insights graveyard”, which is not only discouraging but also a real loss for the company. This is precisely to avoid this pitfall and counter this trend that we decided to bring this framework to our curriculum.
About the mentor
Meltem is Istanbulite by birth and a Spanish national by choice. Her passion is building and maintaining high-performing UX Research teams. She aligns with her team and her collaborators on what success looks like, and walks backward from that vision to where they are today to help influence decision-making with user insights. Besides, she's a non-alcoholic beer lover.
As a mentor and tutor for the User Wizard Academy, Meltem helps newcomers to UX grow their UX Research and UX strategy skills, and develop strong public speaking skills. Moreover, her mentees benefit from her hiring experience and learn how to optimise their application for specific UX job offers. Read her articles on Medium and follow her on LinkedIn.