by Marie-Aude Sourd-Ramos | May 8, 2023 | Best practices
Why digging into the data won’t cut? As a UX Researcher, I am persuaded that data is the one and only, absolutely irrefutable truth. Like Myriam Jessier, a brilliant SEO Consultant and User Wizard Mentor says, “Don’t bring your opinion to a data fight.” Well, I was...
by Marie-Aude Sourd-Ramos | Apr 9, 2023 | Best practices
For the record In a previous article, we have provided a guide for running stakeholder interviews and gathering requirements and business insights at the beginning of any design project. In this follow-up article, we aim to offer insights on how to conduct these...
by Marie-Aude Sourd-Ramos | Apr 8, 2023 | Best practices
How to get started? This article has been originally published on the TestingTime blog in 2019. Back then, I joined a start-up and used this method on regular basis to align with the Business, Marketing, and Product Teams and establish an optimal baseline for...
