Marie-Aude Ramos

+34 622 58 73 82 

Curious by nature, researcher by vocation, driven by passion

Hi there!

I’m Marie-Aude Ramos, Freelance UX Researcher, Mentor and Founder of User Wizard UX Career Mentoring.

I help businesses create products customers will enjoy using and promote. I rely on Human Centered Design principles and a deep knowledge in HCI to identify customers needs and turn them into growth hacking insights. I use my communication skills and Marketing experience to engage with stakeholders and get the whole team onboard.

In English, auf Deutsch or en Français, I translate any customer insight into an opportunity to create a delightful, useful, accessible and impactful design.

One profile, multiple dimensions

My non-linear career path gave me the opportunity to develop a wide range of skills, both within UX and business development

Researcher with a Business background

Before I turned to HCI, I spent 15 years crafting delightful customer experience. From the front-office of Business Hotels first, where I focused on gathering customers feedbacks to turn them into competitive advantages, to the back-office of digital solution providers, where I was developing communication strategies and digital marketing campaigns.

UX and Accessibility Evangelist

I believe in knowledge sharing as a way to raise the UX maturity. Whether I host a workshop, set-up an Accessibility Awareness Week or moderate a panel discussion during a conference, I focus on inviting my audience to embrace UXR as an opportunity to grow and learn, to include and expand.

Growth hacker with a twist

While I still apply my business skills to engage with clients and team members, I find myself most comfortable solving business problems, engaging with stakeholders and helping product teams adopt a proper user centered approach. As a life long learner, I keep on expanding my skillset, applying principles of Behavioral Economics, Psychology or Data Analysis to UXR.

Teacher and Mentor

As a career switcher myself, I know the struggle of managing a career transition in a field as complex as the User Experience industry. My User Wizard Mentoring program comprehends 4 major milestones and relies on building up on unique valuable skills rather than trying to develop a superficial knowledge.


Communities and personal projects

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Inspirations and ongoing courses

Marie-Aude's UX bookshelf

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Misbehaving: The Making of Behavioral Economics
What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics
Designing for Behavior Change: Applying Psychology and Behavioral Economics
Surrounded by Idiots
The End of Average: How We Succeed in a World That Values Sameness
The Business Book: Big Ideas Simply Explained
Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
A Practical Guide to Measuring Usability: 72 Answers to the Most Common Questions about Quantifying the Usability of Websites and Software
100 Things Every Designer Needs to Know about People
Site-Seeing: A Visual Approach to Web Usability
Building an Inclusive Organization: Leveraging the Power of a Diverse Workforce
Hiring for Diversity: The Guide to Building an Inclusive and Equitable Organization
Design for Cognitive Bias
Invisible Women: Data Bias in a World Designed for Men
Usability Engineering
Building for Everyone: Expand Your Market with Design Practices from Google's Product Inclusion Team
Research Practice: Perspectives from UX researchers in a changing field
Just Enough Research
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

User Wizard's favorite books »
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